Founded in 2020 by an ordinary WOMAN with flare for fashion, travel & freedom!

Working in corporations, for big fashion & beauty brands, the Arab female was constantly on the lookout for special yet accessible luxury clothing; eventually found herself constantly altering clothes available in the market, to make it more personalized and different.

Rebel The Label, is created by a woman, for women!

Women who seek to be fashionably special; women who want to go to work feeling empowered, driving kids to school feeling beautiful & enjoying motherhood;  and working women on the run, without compromising identity and fashionability.

Keeping women at the heart of the brand, the founder works with female suppliers only, in line with focusing on feminist empowerment.

"I was raised by a hard working mother, who needed support in many forms throughout her life journey; I owe my strength and persistence to her! And I want to work with and support hard working women with all my capacity”

Rebel The Label, is all about discovering ‘new luxury’  of buying designer pieces from small makers i.e. limited in quantities, trendless & timeless fashion.